What is CRM?
CRM stands for Customer Relationship Management. It is a process or methodology employed to learn more about customers' needs and behaviours in order to develop stronger relationships with them. The most useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends and manage the relationship.
CRM is a business philosophy, not just a technology - understanding your customers' needs enables you to build better relationships and increase sales. Practising CRM helps you stay close to existing customers and win new ones.
Although a sound customer relations strategy has to come first, it can be effectively supported by technology, such as CRM software.
The Portal321 team has from vast experience in delivering complete solutions from undertaking the overall strategic review to development of a bespoke solution or implementing using CRM vendor products such as Siebel, Oracle etc. |
